Mod Muse
Leveraging my background in fashion merchandising, I designed Mod Muse, a curated vintage fashion app. I led the visual identity and UX strategy to create an authentic marketplace experience that celebrates 1960s 'Vibe' through a contemporary digital lens.
The Challenge
The Problem
Vintage shoppers often face fragmented, overwhelming online experiences lacking curation.
Meanwhile, eco-conscious individuals need a seamless platform to buy and sell unique, secondhand pieces sustainably.
The Answer
The Solution
Mod Muse, a vintage fashion app inspired by the 1960s Mod aesthetic, offering a visually engaging, curated marketplace with seamless buy and sell functionality.
Created a niche, emotionally resonant shopping experience that successfully bridges the gap between nostalgic design and modern usability, driving sustainability through a streamlined, dual-sided platform.
Core Strategy
The Objective & Vision
The Objective:
To provide a seamless and visually engaging user experience for buying and selling vintage pieces, inspired by the timeless appeal of the 1960s Mod aesthetic, while actively promoting sustainability through secondhand fashion.
The Vision:
To be the premier destination for fashion enthusiasts and eco-conscious individuals seeking unique, curated vintage clothing.
Interface Design
Prototypes
Login
Home
Reviews
Profile
Item
Add Item
Checkout
The Process
Research & Discovery
Methodology:
The project was informed by a combination of user interviews, surveys, and competitive analysis, ensuring the design was grounded in real user needs and market gaps.
Process Steps:
DefineIndependently conceived and defined Mod Muse's core purpose as a vintage fashion app promoting reuse and a unique aesthetic.
ResearchGained understanding of user fashion habits, preferences for vintage clothing, and pain points in sustainable shopping.
DesignTranslated insights into intuitive solutions through information architecture, wireframing, and interactive prototyping.
TestConducted usability testing to evaluate the design's effectiveness and identify key areas for iteration to ensure a seamless and engaging experience.
Userflow
Low Fidelity Wireframes
Visual Identity
Style Guide
Colors
Blue
Purple
Yellow
White
Black
Typography
Headings
Montserrat Bold / SemiBold
Body
Montserrat Regular
Logo & Usage
The logo must:
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Be in all caps
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Have a 1px stroke in the color #FFFFFF
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Have an inner shadow
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Remain the color #0074D9
Results
Strategic Impact
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Balancing Nostalgia and Usability - A core learning was the importance of balancing a nostalgia-driven design (the Mod aesthetic) with modern usability standards. The final design proves that an emotional connection can be created without compromising seamless navigation and intuitive interactions.
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Brand Identity Development - Gained valuable experience in ensuring that every design choice—from typography to color schemes—aligned with the Mod aesthetic and enhanced the overall brand experience.
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Functional Focus - The project reinforced the significance of seamless navigation and intuitive interactions to create an enjoyable shopping and selling experience tailored to lovers of vintage fashion.
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Moving Forward (Future Vision) - Future iterations would focus on exploring enhanced personalization features, advanced search capabilities, and community-driven elements to increase user engagement.
Conclusion
Mod Muse successfully demonstrates how a vintage-inspired aesthetic can be combined with modern UX principles to create a seamless, engaging platform for sustainable fashion. This case study underscores the importance of user research, iterative design, and a commitment to brand consistency.
The final product provides a thoughtfully curated marketplace that resonates emotionally with users while maintaining intuitive navigation and functionality, setting a strong foundation for future growth in the vintage fashion space.
